Newest Digital Coming in Hot in Cherokee

Allison Outdoor
15 hours ago
2 min read

CHE-7174-N-Digital (Hwy 441 North), Cherokee, NC

Allison Outdoor Lights Up our 47th Digital Billboard in Cherokee, NC. Allison Outdoor is excited to announce the installation of our 47th digital billboard, a powerful new display serving northbound traffic on US Hwy 441 just outside Cherokee, NC.

Located only 1 mile south of the Cherokee Indian Reservation and 2 miles from Harrah’s Cherokee Casino, this new 12' x 25' digital face (ID: CHE-7174-N-Digital) is perfectly positioned to capture visitors and locals as they head into one of Western North Carolina’s busiest destination markets.

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A High-Impact Digital at the Gateway to Cherokee

This new digital face is headed northbound on Hwy 441, the main route into Cherokee’s tourism, gaming, lodging, and retail areas. Whether it’s visitors heading to:

Harrah’s Cherokee Casino
Hotels, cabins, and campgrounds
Local restaurants and retail
Outdoor attractions and the Great Smoky Mountains area

your message will be in front of people who are already on their way into town and ready to spend. The board currently delivers just under 165,000 impressions every 4 weeks, giving your business strong, repeat exposure throughout the month.

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A Strong Pairing with Our Downtown Cherokee Digital

This new Hwy 441 digital will compliment our existing Downtown Cherokee digital unit, creating a powerful one-two punch:

First touch: Reach visitors as they approach Cherokee on Hwy 441.
Second touch: Reinforce your brand and offer again on our Downtown Cherokee digital.

Together, these locations help you build familiarity, drive response, and stay top-of-mind as people explore the area.

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Perfect Timing Heading Into the Christmas Season

We are currently accepting contracts now, with an estimated start date and power-on target of December 8, 2025.

That means you can:

Be one of the first advertisers on this new display
Capture holiday tourism traffic heading into Cherokee
Promote Christmas shopping, New Year offers, special events, lodging deals, dining, entertainment, and more

If your business depends on visitors, locals, or regional drive-market traffic, this is a prime opportunity to get your brand in front of high-intent audiences at exactly the right time of year.

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